Customer case: Caparol

Our goal is that whether you walk into one of our stores or a retailer, you will be met with the same high level of knowledge, the same information and top service.

Evercate helps us achieve this goal.

Niclas Johannesson, Head of Technical Service at DAW Nordic, better known under the Caparol brand, explains.

Caparol is an international paint and facade expert. They are leaders in an industry with many technologically advanced products that are constantly being updated.

Their paints and façade solutions are sold to different types of customers with very different needs. From private individuals who want to repaint their homes to durable industrial solutions. 

They sell through their own stores, they have sales representatives who work with painting and construction companies and lastly they also sell through dealers.

The challenge here is to get the salespeople at these retailers to know the products so well that they recommend them over competitors. 

Previously, they were working with a different system, a system they thought worked quite well until Covid-19 came along and really put it to the test. It left more to be desired.

We brought Evercate in to train our salespeople and dealers on our products and the tool has really helped us. 

The value for us is that we now have a channel to reach every person we need to reach, whether they are our sales people or our dealers.

The tagging system helps us ensure that sellers only receive information relevant to them.

This allows them to help the customer in the best possible way. The fact that the staff can then go back and look at the training again to repeat it is also very important, which they couldn't do before when we were only working with physical courses. 

At our retailers, with the help of Evercate, we now have a direct line to the sellers, which helps us to convince them to recommend our products. When you know the products and know when one fits better than the other, it's natural to sell more of our products.

We appreciate Evercate because it is versatile and easy to do courses in an attractive way. We like that you can ask the recipient a question in the middle of a video clip to make sure they understand. If the person answers incorrectly, we follow up with an explanation. 

We are very pleased and plan to continue to develop our work with Evercate so we can continue to provide our customers with the service they need and expect from a market leader.

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