Customer case: home evening

Hemmakväll restructured its entire basic offering and managed to bring all stores, franchisees and staff on the new journey while maintaining profitability.

Evercate helps them to clearly see which stores are doing the right things and which ones they need to put more resources into.
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Background

Hemmakväll has achieved something that few even dare to imagine. When the rental film moved from the folk home to the museum overnight, Hemmakväll had no choice but to change. They seized the essence of their offer - home evenings - and swapped DVDs for Sweden's best loose candy. The rest is history.

They identified early on that the key to success is conveying an experience. That no matter where you are in the country, you should be able to walk into Hemmakväll and know you're getting the best. That requires all employees to know what needs to be done, to have the knowledge to help customers with everything from allergies to taste advice. Mixing franchises with company-owned stores doesn't make things any easier. 

A storefront for a Home Evening store with a store sign in focus. Through the shop window you can see all the goodies they offer.

Having struggled with the challenge of ensuring that all employees have the right knowledge and give the right treatment, they thought there must be an easier way to do this. This is where Evercate comes in.

Anna Hasselqvist, Operations/Franchise Manager at Hemmakväll explains how they use Evercate to improve the customer experience and increase profitability.

We can clearly see that the stores whose staff complete the Evercate training are also the ones that follow the procedures, have lower staff turnover and are the most profitable.

With Evercate, Hemmakväll can clearly see which stores need extra support and efforts to reach their full potential

Solution with the help of Evercate

A colourful close-up of the candy display in one of the home evening candy shops.

I have worked with other LMS systems in the past and from my experience Evercate is 100 times more user friendly.  

The strength of Evercate is that it is incredibly easy to use for everyone, whether they are regional managers, franchisees or employees. It's straightforward to reach a huge number of people and it's very quick. It's also easy to track participation, which helps us make better decisions about how to allocate our resources. 

Training helps to engage staff and reduce staff turnover. Many people work alone in shops and become more confident in their role when they have the training to fall back on.

I have worked with other LMS systems in the past and from my experience Evercate is 100 times more user friendly.

A deep dive into the important role of the store in the future shopping journey

In our white paper, we look at how customers' buying behaviour is changing and how retailers need to adapt to keep up and sell more.

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Our staff have different conditions and schedules. Everyone has their life puzzles to solve. That's why it's convenient for people to take part in training when it suits them. Some store managers schedule 30 minutes for our employees before their first shift, others do it at home. 

With Evercate, we've got the whole organisation on board. It's much easier when everyone can see that it's delivering results for them too.

Therefore, education is the top priority for next year. We plan to make more interactive courses in Evercate to engage employees even more. We will also invest in a training program for leaders to be conducted both on-site and digitally which we believe will be successful.

With Evercate, we bring the whole organisation into the work. It's easier when all stores and franchisees see their results improving.
Logo for Hemmakväll, which uses Evercate LMS to educate and inform in its stores and franchises.
Hemmakväll has around 70 stores that are a mix of franchised and owned. They are located throughout the country. Together, their 600+ employees offer everything you could possibly need for a perfect, yummy, night at home.

Why Evercate?

Sell more

The right knowledge, information and attitude are the formula for your salespeople to sell more.

Save time

Scheduled time is precious. Let salespeople focus on customers while they go on their shift.

Get better

Measurability shows areas for improvement. Many small improvements yield big results.