Customer Case: Caparol

That's what Niclas Johannesson, Head of Technical Service at DAW Nordic, better known under the brand Caparol, tells us.

Caparol is an international paint and facade expert. They are a leader in an industry with many technically advanced products that are constantly updated.

Their paints and facade solutions are sold to different types of customers with widely varying needs. Everything from private individuals repainting their homes to durable industrial solutions.

They sell through their own stores, have field sales representatives working with painting and construction firms, and also sell through resellers.

The challenge lies in getting the salespeople at these resellers to know the products well enough to recommend them instead of competitors' products.

They previously worked with another system. A system they thought worked quite well until Covid-19 put it to the test. That's when they switched to Evercate.

We brought in Evercate to be able to train our salespeople and resellers on our products, and the tool has really helped us.

The value for us is that we now have a channel to reach every person we need to reach, whether they are salespeople with us or with our resellers.

The tagging system helps us ensure that salespeople only receive information relevant to them.

This enables them to help customers in the best possible way. The fact that staff can then go back and review the training again to refresh their knowledge is also very important, which they couldn't do before when we only worked with physical courses.

At our resellers, with the help of Evercate, we now have a direct line to the salespeople, which helps us convince them to recommend our products. When you know the products and know when one works better than the other, it comes naturally that you also sell more of our products.

We appreciate Evercate because it is versatile and easy to create courses in an attractive way. We like that you can ask the recipient a question in the middle of a video clip to ensure that the person has understood. If the person answers incorrectly, we follow up with an explanation.

We are very satisfied and plan to continue developing our work with Evercate so we can continue to provide our customers with the service they need and expect from a market leader.